The O.P.A.™ System | The Deal Room

Guide 01 · For founders

For founders who'd rather borrow someone else's distribution than keep building their own.

Built for founders doing $800K to $2M a year. Here is the cycle the guide breaks:

01Paid ads cost more every quarter and buy less every month.

02Cold outreach burns bridges faster than it builds them.

03Content still waits on an algorithm that never picks your side.

"As a founder doing $1.5M a year, I spent $60,000 on Meta last year just to break even, and I'm scared this year looks the same."A founder, in their own words.

The O.P.A.™ System for Founders

6-page PDF · 7 steps plus bonus · Free

It's yours.

Your guide is ready. Step 1 starts with your dream partner list.

Download the PDF ↓

Where the profitable partnerships come from

Influencer partnerships

Micro-creators or niche experts who promote you to their audience in exchange for revenue share or value exchange. Works best when you solve a clear pain point their audience already has.

Platform partnerships

Tech tools, communities, distributors, or aggregators that already serve your ideal audience. You co-create value and share in the attention.

Distribution partnerships

People or brands that already email, text, or hold the attention of your ideal customer. Plug into their distribution machine. Zero ad spend, fully aligned incentives.

Inside both guides

Seven steps from first list to signed partner.

The same roadmap runs through both guides. Founders apply it to their own growth. Creators apply it to brand deals.

Build your dream partner list

A shortlist filtered on audience alignment, brand synergy, and strategic fit. One "yes" from this list moves the needle.

Craft outreach and proposals

Relevance over volume. Every first message answers why them, why now, and how this helps them win.

Create irresistible offers

A deck with one job: make saying yes easy. Name the KPI they care about and speak their language.

Overcome objections and close

Equip the internal champion to sell the deal upstream. Objections are buying signals in disguise.

Win-win contracts

Clear deliverables, defined compensation with performance incentives, and a trial period with renewal terms.

Become their go-to partner

Anticipate needs, flag issues early, and make your partner the hero inside their company.

Tracking and reporting

Measure sales, awareness, engagement, and lead gen. Reinvest where the results are strongest.

BONUS

Hosting partnership events

Co-create an event that delivers value to both audiences. The fastest way to build trust through shared experience.

Guide 02 · For creators and their teams

Your creators already have the audience. Help them get paid for it.

The Creator Partnership Guide shows agencies and managers how their creators land premium brand deals without chasing trends, selling out, or relying on a manager. Here is the system it fixes:

01Creators post every day and still sit one slow month away from broke.

02Low-paying brand deals arrive at random, and cold pitches go ignored.

03Income still rides on an algorithm nobody controls.

40% recurring commission, paid monthly, for every creator you refer into The Deal Room.

1Distribute your unique link to your community.

2Your creators get the system and start landing brand partnerships.

3You earn 40% of recurring commission, paid monthly.

4Your agency becomes more valuable without adding workload.

Apply to become a referral partner →

The Creator Partnership Guide

6-page PDF · 7 steps plus bonus · Free

It's yours.

Your guide is ready. The referral program is on the last page.

Download the PDF ↓

Where creators get paid

Brand partnerships

Brands pay creators to promote their product, story, or campaign, once the creator shows why their content and audience actually move the needle.

Platform collaborations

Co-created content or campaigns with apps, platforms, or tools the audience already uses. Integrations, paid series, UGC-style promos, with real budget behind them.

Media collaborations

Features in newsletters, platforms, or brand-owned content that put creators in front of new audiences while they get paid for their role and reach.

From founders, creators, and partnership leaders

A clear strategy, then a closed deal.

$160K

Real results · Chris Seidman

Chris Seidman, just 6 months into his startup, connected with a creator network and generated $160K in partnership revenue in a single month.

Without the right access, he would have needed to hire a business development rep, invest 6+ months in training, and spend a minimum of $75k plus commissions, with zero guarantees.

Working with onSpark has been an outstanding experience. In just a short time, we've seen measurable impact, including doubling the number of qualified leads globally compared to our previous benchmarks and outperforming other partners within the same timeframe. onSpark brings a rare mix of strategic insight, execution speed, and genuine partnership.

Caragh KennedyHead of GTM Partnerships, HubSpot

I met Kyle, got into the Deal Room, and everything changed. Now I'm a high-ticket consultant partnering with names like Tiger Woods and James Hardie. None of that was even on my radar before I met Kyle.

Paula SoitoFounder, The Teachist

I used to post constantly and still felt like I was barely hanging on. Working with Kyle was the first time I had a clear strategy that actually led to a real brand deal being closed, and money in my bank account.

TeaMarrrArtist & Songwriter, HBO, Netflix, Paramount

This is my go-to platform for partnerships on major film projects, music and corporate events. I don't think many of my projects would have come to fruition without the input or assistance from onSpark. If you're blessed enough to engage in this platform, GO FOR IT.

Debra HughesVP Licensing, Lionsgate

Building a technology conference from scratch was challenging. I didn't have a big team, a huge budget, or the brand relationships required to close cash sponsorships. From technology partners to major brands, I found everything I needed inside onSpark. It priced my assets, connected me to decision makers and served me partnerships I couldn't find anywhere else.

Julia ValentineFounder, Star Legend Family Office

Partnerships are the number one growth driver for any business. onSpark put one of my portfolio companies in front of 17k potential partners with one conversation. Forget paid ads or cold outreach, onSpark is now my go-to platform for partnerships. It replaces what most founders have to pay an entire team to try and replicate.

Dan MartellFounder, Martell Ventures

The partnerships generated by onSpark took my product sales from hundreds to literally hundreds of thousands. The platform paid for itself 100x. Definitely jump on board while you have the chance.

Mitch McHaleProduct Specialist

onSpark is an absolute masterful platform for brand partnerships. The strategic guidance and connections have been invaluable for expanding my reach and impact across multiple industries.

Greg Zlevor8x Amazon Best Selling Author, Westwood International

Meet Kyle Kane

The operator behind the system.

Kyle Kane is an accomplished content creator, executive producer, TEDx speaker, partnership expert, and award-winning entrepreneur. His latest venture, 180 South, ranked on the Inc. 500 list as the #13 Fastest Growing Company in America, and #24 in Global Marketing and Advertising.

Kyle has crafted creative campaigns for some of the world's premier artists and brands, resulting in global market value of over $2B in sales.

Katy PerryKylie JennerSamsungUniversal

Grow on Other People's Audiences. Two guides. One system.

The O.P.A.™ System for Founders

The Creator Partnership Guide

For founders who'd rather borrow someone else's distribution than keep building their own.

The O.P.A.™ System for Founders

It's yours.

Influencer partnerships

Platform partnerships

Distribution partnerships

Seven steps from first list to signed partner.

Build your dream partner list

Craft outreach and proposals

Create irresistible offers

Overcome objections and close

Win-win contracts

Become their go-to partner

Tracking and reporting

Hosting partnership events

Your creators already have the audience. Help them get paid for it.

The Creator Partnership Guide

It's yours.

Brand partnerships

Platform collaborations

Media collaborations

A clear strategy, then a closed deal.

The operator behind the system.

Pick your guide. The download is instant.